OPA! to a Better You Sweepstakes Press Release

CHELSIE HIGHTOWER AND OLD LONDON LAUNCH “OPA! TO A BETTER YOU” SWEEPSTAKES
~Old London Toasts Everyday Health with Nutrition Tips, Unique Recipes and a Chance to Win a Trip to the Greek Islands~

WESTCHESTER, IL (March 16, 2012) Old London, makers of America’s beloved Melba Snacks, has partnered with Chelsie Hightower to launch the “OPA! To A Better You” Sweepstakes and encourage consumers to live a more balanced, healthy lifestyle. Chelsie Hightower, the Emmy nominated professional dancer from the hit show “Dancing with the Stars” and a team of nutrition and culinary experts have come together to provide simple health tips and recipes to support a Mediterranean influenced lifestyle. Additionally, one lucky winner and guest will have a chance to win a once-in-a-lifetime vacation to the Greek Islands.

Chelsie Hightower Shares Her Motivation Tips
As a busy professional dancer, clothing designer and television star Chelsie Hightower understands the importance of living a balanced life. She looks for different fitness routines to stay motivated, while unique snack options help keep her energized on the go. “It’s important to keep my daily fitness regimen fun and exciting so I practice a wide range of activities like hiking, swimming and yoga to challenge my body differently every day,” said Hightower. “I always keep snack options like a handful of almonds or Old London Melba Snacks with hummus on hand to keep my energy up all day long.”

The Old London Experience
For thousands of years residents of the Greek Islands have enjoyed a healthy, balanced cuisine of olive oil, vegetables, protein, grains and dairy. Old London encourages consumers to adopt the same balance in their own lives by incorporating aspects of the Mediterranean diet into everyday meals.

“Old London continues to believe that balance and consistency are essential to a healthy lifestyle,” said Chris Gunsch, director of marketing for Old London. “We offer consumers resources that encourage and help them reach their goals. Our low-in-fat snack options make for a guiltless snack throughout the day.”

Old London’s light, crisp cracker line makes the perfect supplement for maintaining a balanced nutrition regimen. Products are available at a suggested retail price of $2.80-$2.99 and can be found at grocery and retail chains nationwide. Old London’s snack product line includes:

  • Melba Toast: Enjoy a true crunchy original. Old London Melba Toast is the perfect alternative to bread for a light, easy lunch. Available in Sesame, Rosemary & Olive Oil, Sourdough, Rye, Wheat, Whole Grain, Classic and Salt Free Whole Grain.
  • Melba Snacks: Replace your everyday crackers with these crispy rounds, perfect for out of the box snacking. Old London Melba Snacks are the essential complement to your favorite dip or spread. Available in Spicy 3 Pepper, Sesame, Roasted Garlic, Sea Salt, White Cheddar and Whole Grain.
  • Bagel Chips: Deliciously crunchy bite sized Bagel Chips you can pair with your favorite toppings and enjoy anytime. They make a great light snack at home or to serve to your family and friends. Available in Garlic & Herb, Spicy Cheddar, French Onion and Sea Salt.

Nourishing the Mind and Body
Old London supports the belief that there are physical and mental benefits to nourishing your mind and body that help you live a happier life. “Research shows that the Mediterranean diet supports a healthier and happier life,” said Dr. Susan M. Kleiner, PhD, RD, FACN, CNS, FISSN. “One of the keys is maintaining a healthy body weight through a wide variety of nourishing, tasty and satisfying foods. Old London products add crunch and flavor with built-in portion control to keep you centered throughout the day.” Dr. Kleiner is an international columnist and renowned speaker who not only passionately promotes healthy nutrition and fitness, but practices it in her daily life. She loves skiing, dancing, cooking, hiking, traveling and cozying up with a good book and hot cocoa in the evening to let the intensity of the day slide away.

Old London encourages consumers to have fun with food and create unique dishes with simple, Mediterranean-inspired recipes by Johnny Iuzzini, award winning Pastry Chef and Christopher Kostow, Executive Chef at The Restaurant at Meadowood available now at Old London’s Facebook page.

A Once-in-a-Lifetime AdventureThe “OPA!
To A Better You” Sweepstakes will send one lucky winner and a guest on a once-in-a-lifetime vacation to the Greek islands. Imagine walking along mountain trails, discovering ancient ruins and tasting the amazing flavors of the Mediterranean cuisine. Experience this eight-day, seven-night trip for two to the Greek Islands and explore a new culture with Old London! Enter now through June 30, 2012 at www.Facebook.com/OldLondonFoods.

About Old London
Old London was founded in 1932 as Devonsheer Melba Company. Eventually, Devonsheer Melba became part of the Old London Foods brand name to form a larger array of Melba products. Old London Foods has over 20 different flavors available in Melba Toasts, Melba Rounds and other snacks. Old London, a wellrespected, trusted brand, produces a wide variety of high quality products. More product information can be found at www.oldlondonfoods.com

Contact:
Beth Florina
Beth.Florina@HKStrategies.com
(312) 255-3074