— Old London Unveils New Look, New Hungry Girl Partnership and New Melba Toasts Ancient Grains Product Offering —
PARSIPPANY, N.J. [August 12, 2014] — B&G Foods is pleased to announce a tasty transformation of the original melba toast brand, Old London®. The relaunch of Old LondonMelba features sophisticated and colorful new packaging, contemporary flavors and an easy approach to everyday eating and entertaining. Old LondonMelba is also unveiling a partnership with Lisa Lillien (a.k.a. Hungry Girl), a go-to resource for guilt-free eating, as well as new product offering, Old London Melba Toasts Ancient Grains.
Old London Melba is great for snacking solo or pleasing a crowd in a snap. Old London Melba Toasts are perfect for piling on toppings for an artful appetizer or scrumptious mini-meal. Old London Melba Snacks are perfectly poppable on their own or paired with dips and spreads. Since Old London Melba Toasts and Snacks are twice baked, they can support your most creative ideas.
To help spread the word about the relaunch of Old London Melba, the brand has partnered with Lisa Lillien, a New York Times best-selling author and the creator of the Hungry Girl brand. Lillien is the founder of Hungry-Girl.com, a free daily email service that provides diet-friendly recipes, tips and tricks and supermarket finds to over one million hungry people everywhere. Hungry Girl has created delicious recipes, like Buffalo Chicken Toasts, Potato Skin-Style Melba Snacks and Strawberries and Cream Toasts, that showcase the versatility of Old London Melba from snack to meal-time.
“I LOVE Old London Melba Toasts and Snacks – they’re not your mom’s melba toast, that’s for sure,” said Lisa Lillien, Hungry Girl Founder and CEO.
“These are twice baked, giving them an extra crunch that’s perfect for snacks and mini-meals. Plus, Old London Melba Toasts and Snacks have whole grains and fiber too. I love that!”
Old London Melba is pleased to announce the addition of Old London Melba Toasts Ancient Grains. “Old London Melba Toasts Ancient Grains ROCK,” stated Lillien. “These twice-baked toasts are incredible for easy appetizers, snacks, and mini-meals. They have only 60 calories per serving, and they’re made with whole grains like millet, amaranth, buckwheat and quinoa. And the best part of all? They’re delicious!”
Old London Melba Toasts and Snacks come in 15 different varieties and flavors and have fewer calories than many cracker brands, making them great snacking selections for everyday eating or entertaining. Old London Melba Toasts have only 60-70 calories and most varieties have zero grams of fat per serving. Old London Melba Snacks have only 110 calories and only two to three grams of fat per serving. Old London Melba Toasts and Snacks have no cholesterol and zero grams of trans fat per serving.
The Old London brand evolution will be showcased on social media platforms including Facebook, Twitter (@OldLondonSnacks), Pinterest, Instagram and YouTube, and on its new official Web site (SnackMelba.com) too, with more exciting news to come.
Old London Melba is available at retailers nationwide. For more information and a store locator, please visit SnackMelba.com.
About B&G Foods
B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Bear Creek Country Kitchens, Brer Rabbit, Canoleo, Cary’s, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, MacDonald’s, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Flatbreads, New York Style, Old London, Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa‑són, Sclafani, Smart Puffs, Spring Tree, Sugar Twin, Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard. For more information, please visit www.bgfoods.com.
About Hungry Girl
Lisa Lillien (a.k.a Hungry Girl) has turned her appetite for better-for-you food finds, recipes, and swaps into a multimedia phenomenon—from a free daily email service with more than 1.2 million subscribers (Hungry-Girl.com) to a super-successful book series and a hit cooking show that airs on both Food Network and Cooking Channel. Her realistic approach to eating has shown hungry people everywhere that they can eat the foods they crave and still fit into their favorite jeans.
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