Chelsie Hightower Launches the “Aloha Old London” Sweepstakes

Old London Encourages Consumers to Toast Everyday Health By Offering Tips on Fitness, Unique Recipes and a Chance to Win a Trip to Oahu?

WESTCHESTER, IL (March 11, 2011) — Recent studies suggest that individuals who focus on developing good eating habits rather than losing the most weight are able to better manage their overall well-being more effectively. Old London, the makers of America’s favorite Melba toast snack, helps consumers with their everyday health habits with its ongoing campaign “A Toast for Everyday Health”. This year Chelsie Hightower, the Emmy nominated professional dancer from the hit show “Dancing with the Stars,” has teamed up with Old London to offer easy fitness tips and kick-off the “Aloha Old London” Sweepstakes. One lucky winner and guest will win a once-in-a-lifetime vacation to the island of Oahu in the Hawaiian islands. Old London promotes a basic healthy lifestyle throughout the day with its better-for-you snacks product line Melba Snacks, JJFlats Flatbreads® and Melba Toast. Old London is a versatile snack to enjoy throughout the day since they are low-calorie, low-fat crackers made with whole grains.

As the swimsuit season approaches Cheslie Hightower understands what it takes to stay in shape. Most of the time, the changes needed to enhance your well-being are not only manageable but can be downright enjoyable. When she’s not taking part in her rigorous dance schedule, Hightower livens-up her workout routine with alternative exercises like swimming and yoga. “It’s a busy time for me right now as I practice with my partner and the show premiering soon,” said Hightower. “Throughout the day I’m grabbing low-calorie snacks to stay energized.”

A healthy living plan is impossible to achieve without a general healthy and happy outlook on life. The island of Oahu offers travelers diverse experiences that rejuvenate the body and spirit. Activities like surfing and hula dancing honor the Island’s iconic history, while its dining, shopping and festivals celebrate Oahu’s wealth of diverse attractions. Oahu offers the best of both worlds with experiences of a modern city coupled with a beautiful countryside, all rooted in Hawaii’s multicultural traditions.

“Old London believes that overall health is not only about making realistic goals, but enjoying the exercise activities you do and foods you eat,” said Chris Gunsch, director of marketing for Old London. “We continuously try to provide our consumers with new and exciting snack options that are low in fat. And the wealth of outdoor activities fresh food options Hawaii offers made it a great fit for Old London’s Toast for Everyday Health outlook.” The “Aloha Old London” Sweepstakes will send one lucky winner and a guest on a once-in-a-lifetime vacation to the island of Oahu in the Hawaiian islands. While soaking up the beautiful Hawaiian sunshine, they will experience everything this tropical paradise has to offer including dinner for two at Tropics Bar & Grill at the Hilton Hawaiian Village Beach Resort & Spa, a Hawaiian Lomilomi Massage at the Mandara Spa at the Hilton Hawaiian Village Beach Resort & Spa, a private cooking lesson at the award-winning Chef Mavro restaurant, Alii Luau packages at the Polynesian Cultural Center, and surfing lessons at world famous Waikiki Beach. The four-day, three-night, all-expenses-paid experience also includes air travel and accommodations at the Hilton Hawaiian Village Beach Resort & Spa in Waikiki.

In celebration of everything Hawaii offers, Old London is also providing consumers simple and delicious, Hawaiian themed recipes that showcase the many ways to use Melba toast in meals and snacks throughout the day.

Old London will accept entries for the “Aloha Old London” Sweepstakes from March 11 through June 30, 2011 via The grand prize package is offered in part by the generous support of the Oahu Visitors Bureau and The Hilton Hawaiian Village.

About Old London
Old London was founded in 1932 as Devonsheer Melba Company. Eventually, Devonsheer Melba became part of the Old London Foods brand name to form a larger array of Melba products. Old London Foods has over 20 different flavors available in Melba Toasts, Melba Rounds and other snacks. Old London, a well-respected, trusted brand, produces a wide variety of high quality products. More product information can be found at

About the Oahu Visitors Bureau
The island of Oahu offers travelers experiences that energize the spirit, enrich the mind, honor its iconic history, and celebrate its vibrant mix of Hawaiian and multicultural traditions. From surfing to hiking, dining and shopping, or museums and festivals, Oahu’s wealth of diverse activities attract the visitor who seeks choices and excitement. Oahu offers experiences of a modern city coupled with a beautiful countryside (the best of both worlds), all rooted in Hawaii’s multicultural traditions.

About The Hilton Hawaiian Village
The Hilton Hawaiian Village is a true oasis of a resort in world-famous Waikiki. The hotel is located on 22 acres of pure Paradise along Waikiki’s widest stretch of beach, with 90 shops, 16 restaurants, and six swimming pools including Waikiki’s largest pool — the 10,000 square-foot Super Pool. The hotel is framed by world-famous Diamond Head to the East…and the famed Rainbow.

About George Mavrothalassitis
George Mavrothalassitis, chef/owner of Chef Mavro restaurant in Honolulu was born on the port in Marseilles, the capital of sunny Provence. Since 1988 he has set deep roots on Oahu. Food & wine pairings and trend-setting regional cuisine earned this romantic restaurant AAA Five Diamond status and the only 18/20 (Three Toques) Gayot rating in Hawaii. Mavro holds the James Beard award, is a founding member of Hawaii Regional Cuisine, a champion of Hawaii&rsqou;s fishermen and boutique farmers, and a noted culinary program advisor. Kevin Chong, chef de cuisine, has a natural synergy with Mavro and is instrumental in the seasonal evolution of the restaurant’s innovative menu.


I Leta Shy (2011-1-24). “Focusing Solely on Weight Loss Leads to Weight Gain, Study Says”, Research by Linda Bacon, associate nutritionist at the UC Davis Department of Nutrition and Lucy Aphramor, NHS specialist dietician and honorary research fellow at the Applied Research Centre in Health and Lifestyle Interventions at Coventry University, England

Media Contact:
Betsy Alandt
T: (312) 255-3124